The packaging is indeed very pretty and you won't have a problem finding it if you have a hodgepodge of a million makeup products in your bag.
The brush is rubbery, large, and has many bristles. I'm not sure what the purpose of that little "baldspot" on the brush is though..
|With and without flash.|
Some notes about these pictures: I did curl my eyelashes, and these pictures were taken at the end of the day.
These are my usual criteria when judging a mascara:
Ability to hold a curl: As you can see in my pictures, this mascara absolutely does not hold a curl! It literally uncurled my lashes in about a minute. Quite disappointed in that.
Volume+Length: Again, very little volume. It might be my imagination, but there might have been a tiny bit of lengthening.
Degree of Clumpage: One of the positives of this mascara is that at least it did not clump my lashes.
Lift: Again, as the picture indicates, this mascara failed to lift my lashes at all.
Degree of Smudging and Flaking: While this mascara is non waterproof, I did wear it on many rainy days when my umbrella did not completely shield me and the mascara stayed pretty smudge proof. There was a little bit of flaking but I have a habit of using my finger to clean off the corners of my eyes about every half an hour. Overall, it was decently smudgeproof (but not super flake-proof), especially on a rainy day.
Ease of removal: Another positive about this mascara: very easy to remove with just my normal face cleanser since it's not waterproof.
Affordability: For the price of $9.99 retail (drugstores, a bit less at Walmart or Target), this mascara is on the pricier end of drugstore cosmetics. Other mascaras from other drugstore brand usually retail for less.
Another thing to note about this mascara is that it is supposedly "organic" and contain less harsher ingredients than normal mascara. I'm not completely educated about the extent of these claims (because so many 'organic' or 'better for you' ingredients aren't always that great for you.. but that's another story) so if you know anything about this aspect, feel free to chime in.
Overall, I am extremely disappointed with this mascara. Luckily, drugstores in America have an amazing return policy, so I am most definitely returning this mascara!
I think this mascara is suitable for people who already have luscious, full, lengthy, curly lashes (so jealous!) and want a natural darkened look.
In addition, here are some mascaras that I do love!
1. Jordana Best Lash Extreme Volumizing Mascara: This is what I use on "no curl" days--days when I am super lazy about curling my eyelashes, which is most days. This mascara doesn't hold a curl, HOWEVER, it seriously lifts, volumize, and lengthens my lashes plus it's easy to remove. Also, it's extremely affordable--around or below $4 at Walgreens!
2.Covergirl Lashblast: I've mentioned this mascara before and how much I love it. It's very good at holding curls, provides incredible volume, and lengthens. However, it does take quite an effort to remove it at the end of the day.
I hope this review was helpful if you were thinking about purchasing this mascara! What are your current favorite mascaras?
Also, thanks so much to the lovely mDawn for nominating for the Liebster Award, a kind of "tag" thing among newer blogs ^_^. I will be updating with that next!
I hope everyone has a lovely weekend and thank you so much for all your comments <3